Privacy Policy

Privacy Policy

BTM Entertainment Ltd (the “Company”, herein referred to as “us” or “we”) handle the information and data that you give to us, both when you register and as you play, and what we use that data for.

It is important to note that by registering an account with us, you agree to this policy and consent to the use of your data as provided to us for any and/or all means as detailed below.

By registering, making financial transactions, browsing (the “Website”) and using any services that we offer, you provide us with data which can be used for the means of marketing and to provide a better service to you. If you do not agree with the terms of this Privacy Policy please do not register an account with us, nor use the Website or otherwise provide us with your personal information.

What information do we collect?

We collect all sorts of information about you, mainly to help provide you with a better service, but also for legal requirements. We collect the following from every player:

  1. Your personal information, including but not limited to your full name, household address, contact telephone numbers, date of birth and email address when registering an account.
  2. Information on your visits to the Website, including but not limited to, your current location, system information and traffic history (see cookies).
  3. Your responses to any survey that we may undertake, should you elect to take part.
  4. Full, detailed records on any transaction that you may process via the Website, telephone, chat session or email.
  5. Full, detailed records of any correspondence that you may have with us. This information can be collected from emails, chat transcripts, telephone calls or any other means by which you may contact us.

We collate all of this useful information to try and make your experience on the Website even better. Using your data, we do the following:

  1. Help speed up the processing of your deposits & withdrawals
  2. Improve the accuracy of your account information without having to contact you
  3. Speed up your browser navigation by displaying your most popular options in a more prominent section of the website
  4. Manage your account more effectively whenever we need to help you
  5. Comply with all of our regulatory responsibilities, including all Know Your Customer requirements and Anti-Money Laundering processes.
  6. Build profiles of players and help improve our service as a whole
  7. Carry out targeted surveys and customer analysis
  8. Provide you with promotional offers we feel will suit you, provided additional consent is given
  9. Monitor transactions to help prevent fraudulent activity on the Website

This list is non-exhaustive and we are always working to improve your experience by using the data provided.

How we store your information

We take our security extremely seriously. We will endeavour to ensure that your personal information is stored as securely as possible, well within guidelines provided by the Data Protection Act and our regulator license. We only disclose information that we have collected about you to closely associated partners or subsidiaries of BTM Entertainment Ltd. No 3rd party of no relation to us will ever receive your data. Any business partners, successors to the Roy Richie brand or suppliers whom we engage will be provided access to the stored information. No-one shall be contacted or engaged with without prior consent from both you as the customer and us as the data handler.

To assist us in complying with our regulatory duties, we may disclose your personal information to credit reference agencies or a third party whom we feel necessary to view such information. For the purposes of Anti money laundering and the prevention of Fraud, references may be made to both legal authorities as well as financial institutions. Additional security checks may be required in some cases. This is common practice across any business processing financial transactions.

Telephone Calls

Any telephone calls made to the support team at Roy Richie are recorded for quality control and training purposes. These calls may not be accessed by staff members but may be used in the event of any dispute, if required by an arbitrating 3rd party. We are not obliged to provide these recorded calls to any customer, however any request made shall be carefully considered. An appropriate administration fee of not more than £25 may be levied against this request should it be approved.

Emails & Live Chat

Any emails or live chat sessions received are logged and stored against your user ID for future reference. Customers are offered the opportunity to receive chat logs at the end of each chat session.

Our Cookies Policy

Cookies are used on almost every website and we are no exception. We use cookies as they are essential to the correct operation of the site. We highly recommend all players read our Cookies Policy for more information on how we retrieve and use data from Cookies. As Cookies are end-user based, we cannot accept any liability for issues that may arise from malfunction or misleading information displayed on the Website as a result of Cookie malfunction.

Internet References & Transfers

Due to the nature of the Internet, some partners of BTM Entertainment Ltd may be based outside of the European Economic Area (EEA). As a result of this, the transmission of your data and subsequent processing and checking may take place outside of the EEA. By registering an account with us, you agree to have such information passed to partners where applicable to undergo processing as deemed necessary by us. We take all reasonable steps to ensure that any information passed to these partners is done so securely and in accordance with our Privacy Policy.

Disclosure of your Information

By registering an account with us you hereby agree that we are entitled to share any and all information that we may hold on you, including all transactional history, gameplay logs and personal information with any regulator, independent arbitrator and/or legal authority whom may request such information as we see fit. This information will be passed to such authorities for the purposes of Anti Money laundering investigations, Fraud investigations and/or any Sports integrity investigation. Sensitive financial data will never be disclosed to any of these without explicit legal consent from a court of law.

To comply with current Data Protection laws as well as our obligations as a responsible operator, all information will be stored for a period not less than six years after the closure of an account.

Your Rights to your data

You are fully entitled to request all of the information that we hold on you, in accordance with the Data Protection Act 1998. Any request to view such information will be subject to an administration fee of £25 plus any additional security and/or postage costs. This request does not include telephone call logs.

Changes to this Privacy Policy

From time to time we may make changes to this Privacy statement. This may be to comply with new laws or to help make our service better for you. Any updates will be posted on this page and will be effective from the moment of posting, unless otherwise stated. Any material information changes that may have a significant effect on your current use of the Website will be sent to you via your registered email address, or where possible, via notice on the Website. We are not obliged to ensure your receipt of such information, so we recommend that you periodically check this policy no less than once per month.

Direct Marketing

Out of respect for your right to privacy we are happy to provide you with an easy means to decline receiving email offers from us. In order to unsubscribe from either our emails or text messages, please click the ‘Unsubscribe link’ that can be found on every email we send, or follow the instructions on each text. Alternatively, you may request to discontinue receiving these offers by sending a blank message with the words "Remove from Marketing" in the subject area to

Information about us:

BTM Entertainment Group Ltd.
Company No. C 73982
Europa Business Centre,
Level 3, Suite 701,
Dun Karm Street, B'Kara